An operation combining human, technical and physical resources to field inbound and/or place outbound phone calls in support of hospital care. Hospital call centers support a number of different functions, such as nurse triage; appointment scheduling; nurse, physician help lines; patient financial services; patient care coordination; and lab information lines, among others. They often handle contacts via channels beyond the telephone, including email, chat, social media and SMS. Hospital call centers, which should be compliant with healthcare regulations including HIPAA, deploy technological solutions and operational processes to distribute contacts to teams of Brand Specialists, often located in one or more locations.